Privacy Policy

 

Privacy Policy — Lily Liverpool (UK)

Prepared by the Data Protection Representative of Lily Liverpool

At Lily Liverpool, we are committed to protecting your privacy and handling your personal information with transparency, care, and full compliance with the UK GDPR and the Data Protection Act 2018.

This Privacy Policy explains the type of information we collect, how it is used, and the rights you have as a UK consumer interacting with our services.

1. Who We Are

Lily Liverpool is an online retail brand serving customers across the United Kingdom. Our team oversees customer support, order management, and data-related enquiries to ensure a smooth and secure shopping experience.

For privacy-related enquiries, please contact us at:
support@lilyliverpool.co.uk

2. Personal Data We Collect

We collect personal data when you interact with our website, place an order, or contact our support team. This may include:

  • Full name

  • Delivery and billing details

  • Email address

  • Phone number

  • Payment and transaction information

  • IP address & browser/device details

  • Website usage data (pages visited, session behaviour, clicks)

  • Order history and customer service communication

Sensitive payment information (such as full card numbers) is never stored by us and is processed securely by certified payment gateways.

3. How We Use Your Information

We may process your data for the following purposes:

  • Order fulfilment, packaging, and delivery

  • Customer service and support

  • Order confirmations, tracking updates, and essential notifications

  • Marketing communications (only with your explicit consent)

  • Improving website functionality and user experience

  • Fraud prevention, security measures, and legal compliance

We only use your information when we have a lawful basis, such as contract necessity, legitimate interest, or your voluntary consent.

4. Sharing Your Data With Trusted Third Parties

We only share your information with third parties where necessary to operate our business securely and efficiently. These may include:

  • Secure payment processors

  • Shipping and logistics partners

  • E-commerce platform providers

  • IT, hosting, and security services

  • Analytics and marketing tools

All partners are contractually required to protect your data and process it only on our behalf.

5. Data Retention

Your data is kept only for as long as needed for the purposes described:

  • Order-related information: stored for legal and tax requirements

  • Customer account information: kept until you request deletion

  • Marketing data: kept until you unsubscribe or request removal

When data is no longer required, it is securely deleted or anonymised.

6. Cookies & Tracking Technologies

We use cookies to:

  • Improve website performance

  • Personalise your shopping experience

  • Analyse browsing behaviour

  • Support advertising and marketing operations

You may disable or manage cookies via your browser settings at any time.

7. Your Rights Under UK GDPR

As a UK resident, you have the right to:

  • Access the data we hold about you

  • Request corrections or updates

  • Request deletion of your data (where legally permitted)

  • Restrict or object to certain processing activities

  • Request a copy of your data (data portability)

  • Withdraw consent for marketing communications

  • File a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, contact us at:
support@lilyliverpool.co.uk

8. Contact Us

If you have questions, concerns, or requests relating to this Privacy Policy, please reach out to our data representative via:
support@lilyliverpool.co.uk

Policy Updates

This Privacy Policy may be updated periodically to reflect changes in legal requirements or our internal processes. The most recent version will always be available on our website.